Barbour & Land Rover Collaboration

As a guest of Land Rover and Barbour, I was welcomed to see the first ever collaboration between these two quintessential British brands. The scenery was Eastnor Castle, a 19th century castle on 50 acres of absolutely brilliant beauty of hills, greenery and mud, an onslaught only the Land Rover assortment of automobiles could frolic in. With an impressive day of skeet shooting, archery, ferret racing and hunting dogs – all classic English Country Sports, accompanied by Barbour, a brand that is synonymous with the values of British tradition made it a special afternoon.

Living in New York City and not regularly driving, I was pleased to have various instructors from the Land Rover Experience team that were incredibly knowledgeable about the vehicles. I was able to drive each automobile through the many challenging off-road obstacles. I was slightly nervous; taking my foot off the pedal and allowing the vehicle to roll down an almost 95 degree descent…that takes some nerves! However, true to form, the Hill Descent Control (HDC) kicked in and allowed for a smooth and controlled drive through rough terrain without me needing to touch the brake pedal. An ABS brake system controlled each wheel speed and did all the work for me. Extraordinary!

The partnership seemed an obvious fit and I am amazed this has not happened before. I was pleased to see the collection and the focus being a lifestyle brand. With a complete wardrobe of beautifully-made, classically-designed functional clothing. The line included everything from socks, scarves, bags, hats, shirts, trousers, tailored jackets and, of course, the famous wax jackets. Such heritage products, inspired by the brand’s rich archive have helped broaden Barbour’s appeal, along with more rugged tailoring and new fits. The fuse of classic heritage and contemporary style is what enables the rise in prominence of British luxury goods.

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Thank you
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Photos Courtesy: Troy Alexander Heyward and Land Rover

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