Troy Alexander Project

"You have to be a part of your time and make it your job to sense it and then turn it into a thing" -Tom Ford

Even though there are so many products available, it’s easier than you think to find the perfect makeup. You can start by looking in the mirror.

The Perfect Makeup

The first thing you need to know is your skin type. Is it oily, dry, or combination? If you’re not sure, try makeup for combination skin first. This hedges your bets as it will manage shine without overly drying your skin.

Now it’s time to think about color. This is the most difficult step, but here’s the trick. For perfect results, look at your skin where you spend most of your time. That might be daylight or fluorescent or LED lamps at the office. You’ll want to match your tone under this light if possible.

Your secret weapons are the testers at the store. Dab a little foundation onto the underside of your arm, then see how it looks under the appropriate lighting. You can test several at once with this method.

This brings us to the next part: choosing a brand. You’re perfectly free to mix-and-match concealers and foundation from all the companies you want. But you’re likely to find that combining products from a single brand is more effective. That’s because they formulate each part of the makeup to go well together.

Sometimes it inadvertently becomes easier to choose a brand when you check their color selection. La Roche-Posay, for example, only offers pale to medium shades. But Revlon can match any skin color in the world.

You might also consider whether the makeup is free of additives like parabens, or vegan, or suitable for your budget. It’s impressive how some drugstore foundations outperform luxury brands.

Finally, if choosing foundation and concealer seems like too much work, try a BB cream instead. They are moisturizers, makeup, and sunscreen all-in-one for ultimate convenience.